This year a few designers at South African Fashion Week included some plus-sized models in their runway shows.
This move makes sense.
Besides for the positive social statement being made about plus-size or 'normal' sized/shaped women, it is a brilliant business move.
The majority of African women do not wear a size "2". It is common knowledge that African women are curvy.
Because the South African fashion industry has only just developed into the giant it is becoming means that South African women have not yet experienced the mass-marketing and image creation that women in the West are used to. Though there is pressure to be slim, it is not to such an extreme as is experienced in the West.
So designers making clothes for normal and bigger women (as compared to runway models) means that they are making their labels commerically viable. The South African entertainment industry here is not big enough to allow designers to be able to pay the bills by dressing A-List celebrities only. In fact, a lot of celebrities are not model-sized anyway.
So, why does this point need to be made?
One well-known respected designer (who shall remain unnamed) decided to criticise the designers who used plus-sized models, saying something to the effect that it is dangerous to promote unhealthy obesity etc.
Whether you agree with this opinion or not, it comes across hypocritical because for years now the fashion industy here and abroad has promoted unhealthy eating disorders associated with being skinny. So why is it O.K. to promote one body extreme over another?
Another point to be made is that being plus-sized does not mean the same thing as being obese. There is a difference.
AND, why shouldn't trendy, beautiful clothes be made for normal and bigger sized women? Is there a law that states 'because you do not fit a certain size, you should not be able to wear beautiful, high-end designer garments?' We think not.
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